«Leadership brand» program
The leadership brand is an integral aspect of a managerial career. It can be your ally or it can take you hostage. It can add strength or it can undermine excellent results. A leadership brand does not equate to a public image. It is a combination of values and actions. It is knowledge of your audience and your stakeholders. It is authenticity and clear positioning.
For this program, we have synthesized our many years of experience in finding and consulting successful managers in Russia and abroad since 1993. We have created educational modules in cooperation with the international acting school Dramatic Resources which specializes in developing managerial positioning skills. We also invite image consultants, coaches, and other experts on a variety of topics. This is what makes our program uniquely multidimensional and pragmatic.
The Personal Leadership Brand Program consists of three main blocks:
- My Brand and Career
- Reputation Management
- Leadership Positioning
The content of the program is determined by a unique request from a particular client and can be organized as a shorter master class (3–5 hours) or as an educational module (1–2 days).
- Finalized plan to enable you to build your own brand as a leader and recommendations for your executive positioning.
- Mastering the tools of the Stakeholder Centered Approach (leadership style focused on stakeholders), a highly effective and renowned method developed by Marshall Goldsmith.
- Deep understanding of the topics of leadership influence and impact.
- Inspiration and fresh ideas from a group development experience.
Ward Howell expertise
- Our own leadership research and joint global projects with INSEAD Business School have enabled us to keep abreast of modern leadership development theories and effective leadership practices.
- For the last 11 years, we have been organizing and conducting team strategy sessions, complex development programs, and training seminars for the largest private and public companies in Russia.
- Our consultants are certified coaches, and members and Chairmen of Boards of directors with extensive experience of working and communicating with top managers and owners of Russian and international companies.
- We are in daily contact with clients and partners from all the major industries of the Russian economy and this gives us a deep understanding of the context and challenges of a particular business, and allows us to share best practices and identify new opportunities for our clients’ development and growth.
- We strive to ensure that our company, projects, and practices have a positive impact on the future and create sustainable results for both our clients and Ward Howell.